Yokohama Motomachi Shopping Street

Yokohama Motomachi Shopping Street is a 600-meter-long street lined with stylish and sophisticated Western-style boutiques, retail stores, cafes, restaurants, and more. It's also located near the largest Chinatown in Japan and is known as the birthplace of the 1970s and 80s trend "Hamatora". Brands such as Mihama, Kitamura, and Fukuzo are still very popular today. There are also stylish cafes, unique miscellaneous goods stores, and well-regarded restaurants scattered throughout the backstreets, making it a recommended spot for shopping and strolling.

Yokohama Motomachi Shopping Street has a history of over 150 years since Yokohama's opening to the world, and its charming townscape blends a nostalgic atmosphere with modernity. The origin of Motomachi dates back to 1860 when residents of Yokohama Village were forcibly relocated, and later the village became Yokohama Motomachi. Motomachi, which was a quiet agricultural and fishing town, transformed into a foreign settlement on the hill of Yamate and has become what it is today. The Phoenix Arch, built in 1985, is the symbol of Motomachi. The arch embodies the message "Soar into the Light" and expresses the idea of inheriting tradition while always living anew. Please take a stroll through this town with a deep history.

The biggest event on Yokohama Motomachi Shopping Street is the "Charming Sale," held every February and September! During this period, you can get your hands on Charming Sale exclusive items and great deals, especially on items that were sold at regular prices until the day before. Some member stores also offer individual benefits such as novelty gifts and coupon discounts, so you may be able to get your favorite shop's goods at a bargain price. Unlike typical bargain sales, the Charming Sale is held at a time when it's not being held in other areas, making it a hidden gem of an event.

At Yokohama Motomachi Shopping Street, there are plenty of facilities that are friendly to mothers with babies, so you can enjoy going out together. The powder room "Motomachi Oasis" has a nursing room and diaper changing room, and you can use it comfortably with its clean and stylish interior. In addition, there is a experiential facility where you can enjoy with your child at MOTHER&BABY'S CLASS, and you can take a variety of classes on a per-session basis. There are also baby-friendly stores, boutiques with items that can be used by both children and adults, and more. All of the shops on Yokohama Motomachi Shopping Street allow you to enter with your stroller, so please feel free to go out with peace of mind.

On the streets of Yokohama's Motomachi Shopping Street, there are "pet bars" installed on the roadside, where water is always available to ensure that pets can spend their time comfortably. The staff at the shops draw fresh water every day, so you can always drink fresh water. Each shop has a different design for the water dispenser, so be sure to check them out. Let's enjoy a walk around the city with your pet!